British Standards Institution

Source:: ISO
Committee:: SVS/3 - Market research
Categories:: Trade. Commercial function. Marketing | Services. Company organization, management and quality. Administration. Transport. Sociology. | Sociology. Demography
Comment period start date:: 12/06/2025
Comment period end date:: 05/08/2025
Number of comments:: 0

Comment by:

5th Aug

Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”).

Non-market research activities, such as direct marketing, are outside the scope of this document.

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Comment on proposal

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How important do you think standardization is in this area? *

Do you agree that a standard on this subject is feasible?: *

Please give reasons for your selections above: *

Would you or your organization use the standard? *

Would you or your organization be prepared to participate in the development of the standard or to comment on the draft when it is available? *

Are you aware of any regulation, existing standards and other good practice information in this area in the UK (e.g. Industry codes of practice; company specifications, international or European Standards)? *

Would the development of a standard(s) in this area have a particular impact/relevance to SME, consumer, environmental or societal interests? *

Are you aware of any other organizations to which this proposal may be relevant? If so please provide details below. *

Additional comments on the scope or proposal:

Although BSI will not usually enter into correspondence regarding individual comments or suggestions we may wish to contact you to seek further clarification. Please indicate whether this will be acceptable: *

Discard

Please email further comments to: debbie.stead@bsigroup.com

Standard timeline

1. Proposal (Complete)

Proposal start date:

2. Draft (Complete)

Draft start date:

11/04/2025

3. Public Comments

Public Comments start date:

12/06/2025

Public Comments end date:

05/08/2025

Learn more about the standards development process

Standards Development

BS ISO 20252 ISO 20252 Market, opinion and social research, including insights and data analytics. Vocabulary and service requirements

Scope

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